The latest stats shows that there are more than 2 million internet users so there are a lot of customers out there for everyone. The question is how those customers will find you, and how can you make your products available to them. Creating a website is the first thing to do but this action alone will not solve your necessity for new customers, you need to connect your website to the big traffic holders of the web. In most cases the search engine have a good share of this traffic, but they are starting to share this with the social networking world.
Getting the first customer is never easy, but anyone can do it after some time, most important how you can get more customers in a small period of time. For this you need a more complex analysis, you need to identify patterns in your customers actions, and react in time, before anyone else does it. Currently there are a lot of tools you might use in order to create these patterns, like: search terms, keywords, location, age, interest and much more.
There is a version of the web with annoying pop-ups and banners, currently this face of the internet is changing and is getting more complex every day. Understanding your customer needs is the key concept in marketing, doing this properly you can give them what they need and also keep them happy to recommend you to other people.